Privacy Policy

1. Who we are

This website is operated by S.i.n. Firenze Di Andrea D'Ambrosa, trading as Luxe Dolls.

• Registered office: Viale F. Petrarca 44/r, Firenze, FI, 50122, Italy
• VAT number (P.IVA): 01421240522
• REA: 642045
• Email: hello@luxedolls.eu

2. What data we collect

We collect only the personal information necessary to process your orders, respond to your enquiries, and improve your experience on our site.

• Identity and contact details: name, email address, phone number (if provided).
• Order information: delivery address, billing address, items ordered, payment method.
• Communication records: messages sent via the contact form or live chat widget.
• Technical data: IP address, browser type, device information, and cookies.

3. How we use your data

We use your data for the following purposes:

• Processing, fulfilling, and shipping your orders.
• Contacting you about your order, delivery, or support request.
• Sending order status updates and tracking information.
• Responding to questions submitted through the contact form or chat.
• Preventing fraud, abuse, and illegal activity.
• Improving our website and customer service.

4. Legal basis for processing

Under EU data protection law, we process your data on the following legal bases:

• Performance of a contract — to deliver the products you purchased.
• Legal obligation — to comply with tax, accounting, and consumer protection laws.
• Legitimate interest — to prevent fraud, defend legal claims, and improve our services.
• Consent — for marketing emails or optional cookies, where required.

5. How we store and protect your data

Your data is stored securely by our cloud service providers in the European Union and protected by encryption, access controls, and regular security reviews.

We retain order and billing records for as long as required by Italian and EU tax law (typically 10 years). Marketing and chat data are kept only for as long as necessary for the purpose for which they were collected, unless you request deletion earlier.

We use strict access controls and do not sell your personal data.

6. Cookies and tracking

Our website uses cookies and similar technologies to keep your shopping cart active, remember your language preference, and analyse how visitors use the site. You can manage your choice at any time through the cookie banner or your browser settings.

We do not use invasive tracking tools or share your browsing behaviour with advertising networks.

7. Sharing your data

We share your data only with trusted third parties necessary to operate the site and deliver your order:

• Payment processors to handle transactions.
• Shipping and logistics partners to deliver your order.
• Cloud hosting and database providers that store site data.
• Email and communication services to send order updates.

8. Your rights

You have the following rights regarding your personal data:

• Access — request a copy of the data we hold about you.
• Correction — ask us to correct inaccurate or incomplete data.
• Erasure — request deletion of your data where legally permitted.
• Restriction — ask us to limit how we use your data.
• Objection — object to certain processing, including marketing.
• Portability — receive your data in a structured, machine-readable format.
• Complaint — lodge a complaint with your national data protection authority.

9. International transfers

Your data is stored and processed inside the European Economic Area whenever possible. Where a service provider processes data outside the EEA, we rely on European Commission adequacy decisions or on Standard Contractual Clauses (SCCs) together with additional technical safeguards such as encryption in transit and at rest.

10. How long we keep your data

Order and invoicing records are kept for 10 years, as required by Italian tax law. Support conversations and contact messages are kept for 24 months. Account data is kept until you ask us to delete your account. Cookie-based analytics data is retained for a maximum of 24 months.

11. Age restriction

Our products and website are intended for adults only. By using this site and submitting your personal data, you confirm that you are at least 18 years old. We do not knowingly collect data from minors.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with the revised date.

13. Contact us

Email: hello@luxedolls.eu

Address: Viale F. Petrarca 44/r, Firenze, FI, 50122, Italy

We answer privacy requests within 30 days, and other messages within 48 hours on working days.